Jaan Aru is an associate professor at the University of Tartu studying creativity, neuroscience, artificial intelligence, and the effect of technology on the human mind. He has published over 40 international scientific articles and two national bestsellers about the brain and creativity. For his efforts in popularizing science, he has received the national science communication prize in Estonia, twice. In 2019 he received the Young Scientist Prize from the President of Estonia. He has given more than two hundred popular scientific talks to companies, schools, government organizations, and the general public.